To responsibly farm the land, produce quality agricultural products, and deliver trusted food staples to Zimbabwean households
Prime Crop stands as an integrated operation — growing crops, raising livestock, and processing maize into roller meal — all rooted in the same commitment to quality and community that has guided us from the start.
Flue-Cured Tobacco
Tobacco farming
Our primary commercial crop. Benefiting from the ideal soils of Beatrice, we produce premium-grade, flue-cured tobacco leaf destined for both local and international markets.
Sustainable farm practices
Maize Farming
Grown rotationally and seasonally to ensure soil health, our maize crops support both our milling operations and national food reserves.
Rooted in tradition
Livestock Ranching
Our livestock division is managed with a deep respect for animal welfare, pasture management, and top-tier genetics.
Cattle Ranching: We breed and raise high-quality beef cattle on our fertile Beatrice pastures, ensuring optimal nutrition and veterinary care to supply premium beef to the market.
Sheep Farming: Our sheep program focuses on producing healthy, resilient breeds suited for the Zimbabwean climate, supplying premium lamb and mutton.
Prime Crop Meal
Milling Operations
Our state-of-the-art milling facility in Beatrice transforms raw maize into our signature Prime Crop Roller Meal—a staple product crafted to feed the nation with affordable, high-quality, and nutrient-dense food.
Common Questions
Have inquiries? Get in touch!
We are here to assist you with any questions or concerns you may have. Feel free to reach out to us anytime.